Monday, March 23, 2015

Will digital fabric printing destroy my T-shirt?

In Brisbane, screen printing is not as popular as it once was and has been overtaken by the convenience of digital fabric printing. This is a very cost effective method of printing t-shirts, particularly for small orders or just for one or two t-shirts, and has led to an increase in the number of people purchasing transfers for their t-shirts.

Digital fabric printing is popular with individuals, clubs and small businesses, which in itself, means that this process does not harm or destroy your t-shirt.

What is the digital fabric printing process?

The first step is to email your design to us at Everything Vibrant (a JPRG file is good). Once we have your design, we will upload it to our PC and then create a transfer of the design.

Most individuals who want t-shirt transfers have their own designs, including most small businesses who use their logo and company message. Clubs quite often want t-shirts for sports teams and need numbers and lettering on their t-shirts, rather than a colourful design.

So all we do is create a transfer of your design. Once we have completed this step, we can either mail these transfers to you or complete the process, by printing the transfers onto t-shirts for you. If you prefer however, you can just purchase the transfers and complete the printing process yourself, but then you must have an appropriate printer that can deal with the heat created in the digital fabric printing process.

Most probably, the reason why some people think that digital fabric printing damages their t-shirt is because in the early days, you could only use this process on 100% cotton material or cotton/poly mixes that were heavy on the cotton. This was due to the heat created in the printing process, which would harm synthetic materials and silks.

With the increase in technology however, this is no longer a problem and now we can create transfers and print them onto nylon, lycra, silk, linen, polyester, neoprene and cotton. So don’t worry that this process might harm your t-shirts, because it is completely safe and is much more cost effective than screen printing in Brisbane, especially for small orders and complex designs.

T Shirt Printing in Brisbane – Why is it So Popular?

If you are looking for t-shirt printing in Brisbane then you might want to check out Everything Vibrant on Parramatta Rd at Underwood.  They have been in the t-shirt printing business for many years and have built a strong following and a very good reputation in the community.

One of their most popular lines are their transfers and stickers which they can create from your customised design, as well as deliver them to you anywhere in Australia. All you have to do is email your design to them and your specifications and they will create the transfers and stickers for you in just a few days.

Why are transfers and stickers so popular?

The main reason that transfers and stickers are so popular is that they are used as promotional material for businesses. As you know, promoting your business can be a very costly endeavour, but it is also vital to the success of your business. So if you can find a way to promote your business that is cost effective and actually increases your bottom line, then it is definitely worth the investment.

This is why t shirt printing in Brisbane has increased over the past few years, because it is an easy way to promote your business, not only to your target audience, but also to their friends and acquaintances as well. That’s because when someone wears a t-shirt printed with your logo and advertising message, every person they come in contact with will notice your message.

Even better, if they like your t-shirt and design they will keep wearing it and expose your advertising messages to more and more people. Stickers are also a great way to advertise your business, because they can be attached to cars and vans and as with transfers, expose your message to lots of people - increasing the awareness of your brand in the local community.


So if you are in business and you ae looking for a cost effective strategy to include in your next advertising campaign, then it is certainly worthwhile considering t shirt printing in Brisbane, as well as transfers and stickers. You might be happily surprised at the return on your investment.

Monday, March 2, 2015

How Digital Fabric Printing can help your business

At Everything Vibrant, we have a lot of businesses that make regular orders for their promotional gifts with us, because they know that we are experts in digital fabric printing.


You might not know, but digital fabric printing is very popular in Brisbane. Screen printing, on the other hand is not as popular, because it is not so fast, cannot take highly complex designs and can end up costing you more money, particularly for smaller orders.

For businesses that understand the value of promotional campaigns, the fact that digital fabric printing is so quick, when compared to screen printing, is an important factor in their choice of printing services. There are however, other reasons why this type of printing can help your business.

How digital fabric printing can help your business

With digital printing, a transfer of your design is created on a computer, which is then applied to the fabric, for example a t-shirt, using a special printer. This is so much better than printing your designs directly onto the fabric, because a lot of heat is used to attach the design directly onto the fabric.

If you print directly onto fabric, you can only use certain types of material that can withstand the heat involved in the printing process. Creating a transfer of the design however, means that you can chose any material you want, which makes digital fabric printing much more flexible and cost effective than techniques that print directly onto fabric (because you can buy cheaper t-shirts).

You can also use any type of design, even if it is highly complex and has lots of dynamic colours – because computer printing can quite easily cope with these designs. That means that you can incorporate your logo and slogan into any design quite easily, without having to worry about how it will translate to fabric.

Overall, digital fabric printing gives you added flexibility and helps you to keep the costs down in Brisbane. Screen printing would cost you more money in the end and you might have to change your logo to accommodate this printing technique.

If you want help with promotional products for your business - call Everything Vibrant on 07 3386 0536, email us on sales@everythingvibrant.com.au or fill in our online enquiry form.

Monday, December 15, 2014

Increase your profits with Digital t shirt printing in Brisbane

At Everything Vibrant we know that one of your main concerns is finding strategies that increase sales and profits. That’s why we are in the business of t-shirt printing in Brisbane, because this is one of the most cost effective ways our customers can increase their own profits.

Digital t shirt printing is a growing industry, because business owners recognise the value in having good quality t-shirts printed with their own design, company name, logo or slogan. When you give these t-shirts away free to your customers in your local community, you have an endless supply of free advertisements. This is because everyone who that person comes into contact with, will be exposed to your brand – where else can you have so much exposure for free?

T-shirt printing in Brisbane

If you are interested in digital t shirt printing as a marketing tool for your company, here are a few ideas that might work for your business:
  • Run a competition and make sure that every winner receives a free t-shirt printed with your company name and logo.
  • Send a free t-shirt to everyone who has subscribed to your weekly or monthly e-newsletter.
  • Sponsor a local sports team and have your logo printed on the team shirts.
  • Attend community fetes or market days and give away free t-shirts to potential customers.
  • Offer a free consultation or a 10% discount if they wear their free t-shirt next time they visit your store.
  • Attend trade fairs for complementary, but non-competitive businesses and give attendees a goodie bag with stickers and a free t-shirt.
  • Give every customer who spends over a certain dollar value a free t-shirt.
  • Offer a 10% discount to the first 10 people who spend over $50 at your store on a Saturday morning between 9am and 10 am – and give them a free t-shirt as well.
  • Any customer who refers someone to you and they spend more than a set dollar value, receives a 10% discount on their next purchase and a free t-shirt.
As you can see, there are lots of different ways you can incorporate this proven strategy into your marketing plans. So if you are interested in digital t-shirt printing in Brisbane, give us a call and we will have you up and running in no time.