Increase your profits with Digital t shirt printing in Brisbane

At Everything Vibrant we know that one of your main concerns is finding strategies that increase sales and profits. That’s why we are in the business of t-shirt printing in Brisbane, because this is one of the most cost effective ways our customers can increase their own profits.

Digital t shirt printing is a growing industry, because business owners recognise the value in having good quality t-shirts printed with their own design, company name, logo or slogan. When you give these t-shirts away free to your customers in your local community, you have an endless supply of free advertisements. This is because everyone who that person comes into contact with, will be exposed to your brand – where else can you have so much exposure for free?

T-shirt printing in Brisbane

If you are interested in digital t shirt printing as a marketing tool for your company, here are a few ideas that might work for your business:

• Run a competition and make sure that every winner receives a free t-shirt printed with your company name and logo.

• Send a free t-shirt to everyone who has subscribed to your weekly or monthly e-newsletter.

• Sponsor a local sports team and have your logo printed on the team shirts.

• Attend community fetes or market days and give away free t-shirts to potential customers.

• Offer a free consultation or a 10% discount if they wear their free t-shirt next time they visit your store.

• Attend trade fairs for complementary, but non-competitive businesses and give attendees a goodie bag with stickers and a free t-shirt.

• Give every customer who spends over a certain dollar value a free t-shirt.

• Offer a 10% discount to the first 10 people who spend over $50 at your store on a Saturday morning between 9am and 10 am – and give them a free t-shirt as well.

• Any customer who refers someone to you and they spend more than a set dollar value, receives a 10% discount on their next purchase and a free t-shirt.

As you can see, there are lots of different ways you can incorporate this proven strategy into your marketing plans. So if you are interested in digital t-shirt printing in Brisbane, give us a call and we will have you up and running in no time.

How to get started with digital fabric printing

In Brisbane, digital printing is very popular and many of our clients use this process to create t-shirt transfers which can then be pressed onto t-shirts or other garments and used in their marketing campaigns. One of the questions we are quite often asked is how do they get started with digital fabric printing and what do they need to give us, to us to set the ball in motion?

So we have put together a few tips for companies that will hopefully make organising your next promotional campaign a breeze:

•    The design: If you want to create your own design and bring it in to us at Everything Vibrant, you can use Adobe Photoshop or Illustrator, but you might need to hire a graphic designer to help with your designs. Of course, you may already have a range of company designs, such as slogans or logos and we can easily create t-shirt transfers from these. Just a heads up – we need the designs in PDF or EPS with a CMYK colour format. Your graphic designer will know what this means, but if you not sure, just call us up for a chat.

•    The colours: You can chose as many colours as you want for your design, but remember that the colours you see on the PC screen will be slightly different when they are applied to the fabric. It’s good for you to know that we use CMYK colours, but even so, there will still be a slight difference in the colours. Also remember that colours may be different depending on the type of material in the t-shirt or garment. The designs will be of a photo quality finish, just the colours may not look exactly as they do on your PC screen.

•    The cost: Our costs depend on the number of garments or t-shirt transfers you require, the size and placement of the design, the type of garment (other than a t-shirt) and the complexity of the design.

So all you need to do is email your artwork to us, tell us the quantity you need and the type of garment, and we are good to go.

We look forward to seeing you at Everything Vibrant in Brisbane - Digital printing is the way of the future!

How digital printing has overtaken screen printing for t-shirts

At Everything Vibrant, we provide digital fabric printing and transfers and stickers for promotional events. We don’t actually use screen printing for t-shirts, because digital printing is faster and cheaper and the result is a fabulous photo finish image.

The history of screen printing is quite interesting however, and you can still find people who provide this service, due to the attraction of its handmade finish. 

Screen printing history from China to Europe

Screen printing in its original form was first seen in China during the Song Dynasty (about a thousand years ago) and then it slowly moved into Japan and across Asia. It was first noted in Europe during the late 1700’s, and was mainly used to print designs and colours onto paper and linens or other fine fabrics.

It slowly started to gain popularity with local European artists, as an effective form of artistic expression and was patented in 1907 by Samuel Simon. Although it was not until the 1930’s that any profitable use was found for screen printing.

Recent history of screen printing

The 1960’s created the right environment for free expression and screen printing came into its own during this time. There were masses of screen printed t-shirts and posters created during the 60’s and screen printing remained a popular method of fabric printing until fairly recently.

Its demise has come about mainly due to technology and the advent of digital fabric printing. It is so quick and easy to upload a design to a PC and then print off as many transfers as you need. You no longer have to create stencils and wait while each layer of colour dries, before applying the next layer.

So as with many outdated items or processes, technology has overtaken screen printing and it is no longer seen as a cost effective form of fabric printing; screen printing t-shirts is no longer the booming business it was a few years ago.

At Everything Vibrant we specialise in digital fabric printing and we create t-shirt transfers and stickers for local businesses. So if you are interested in using promotional t-shirts and stickers in your next marketing campaign, call us on 07 3386 0536 or complete our online enquiry form.

Why is digital fabric printing more popular than screen printing in Brisbane?

At Everything Vibrant, we are biased, because we only provide digital fabric printing, we don’t provide screen printing in Brisbane. There is a very good reason for this however, and that is because digital fabric printing is much more popular than screen printing in Brisbane.

Why is that? Well there are 3 good reasons why digital fabric printing has taken over from screen printing:

1. Digital printing is faster: This method involves uploading your design to a PC and then printing a digital transfer onto a t-shirt using a special printer. Once your design is uploaded, all it takes is the click of a few buttons and your t-shirt transfer is done. Screen printing, on the other hand, requires individual stencils for each colour element and is very time consuming.

2. More complex designs: It doesn’t matter how complex your designs are with digital printing, because once uploaded, you are good to go. Digital printing is fabulous for really intricate designs, whereas screen printing requires far more simple designs, as the design is created using stencils. Digital printers can also incorporate lots of different colours and have a photo quality finish to the transfer. Screen printing is limited to only 3 or 4 colours and has a more handmade finish to the design.

3. Cost savings: Because it is so fast, digital fabric printing is also much cheaper, particularly when you only want a few t-shirts printed. On the other hand, screen printing is very involved and time consuming, due to all the work involved in creating the different stencils and is just not cost effective for a small batch of orders.

The drawcard for screen printing is that it does have a handmade appearance, which for many people is part of the attraction. For businesses however, who are looking for a cost-effective way to promote their products or services in Brisbane, screen printing does not fit the bill.

So if you are looking for digital fabric printing in Brisbane, call us on 07 3386 0536 or complete our online enquiry form.