Monday, April 21, 2014

3 Reasons to Include Transfers and Stickers in your Business Marketing Plan

Marketing is all about gaining the consumer’s attention and then making the sale. If you can’t grab their attention – you will soon be out of business. And a great way to grab people’s attention is with promotional products. And one of the best ways to do this is to use transfers and stickers. 

You might not believe it, but T-shirt transfers and stickers are two of the best ways to advertise your business. Particularly if you have your own logo or tagline. In Brisbane, t-shirt printing and promotional stickers for marketing purposes are on the increase as businesses realise that they can get a ton of free advertising at little cost to their budget.

So here are 3 great reasons why transfers and stickers should be part of your marketing plan:

1.     People are walking billboards: You don’t need to empty out your budget for huge billboards or TV ads. Give people free t-shirts with your logo or tagline printed on the front (and maybe the back) and you have instant FREE advertising! Everywhere they go and everyone who sees them will also see your business information - all of their friends, relatives, colleagues and even total strangers. All are potential customers and all will be exposed to your branding.

2.     Everyone has a car: What about car bumper stickers and car window stickers? Give them away free. People love this stuff! Not everyone will stick it on their car but enough will. And once again, you have instant FREE advertising.

3.     Increase brand exposure: So you have people walking around wearing your logo and taglines on their t-shirts, they are driving around in their cars or trucks with your logo and taglines emblazoned on their bumper or rear window. FREE advertising! You have instantly increased brand awareness and brand exposure. And it has cost you very little in dollar terms.

As you can see, transfers and stickers are a great way to increase people’s awareness of your business or service. And as part of your overall marketing strategy their cost is practically nominal, but the returns can be substantial.

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