Simple steps to planning your next promotional event

If you have just started a new business and are thinking of organising your first promotional event, the whole process can be a bit daunting.

At Everything Vibrant we understand all about promotional events and we have lots of transfers and stickers that you can use as free giveaways at your promo. We also find that giving away free promotional t-shirts with feature your logo or slogan is a great way to increase awareness of your brand.

Our t-shirts are digitally printed, which means that they have a high quality finish and small orders are no problem. People sometimes ask us about screen printing t-shirts, but while screen-printed materials have a great handmade appeal, the process is time consuming and the finished product is not photo quality. Screen printing t-shirts is somewhat of an outdated technique.

Anyway – back to promoting your first event. Here are a few steps that will make everything run smoothly for you: 

•  What sort of event do you want to organise? You could sponsor a local sports competition, a reading room for children at the local library, a charity or have stall at a local market or a trade show.

•  What is your message? Decide on the key message you want to get across to your audience. How many people might attend and how can you present your message or your brand to these people?

• Sports events: Make sure the trophies and awards will have your company’s logo engraved on them. Talk to the event organisers to determine the best locations for your promotional signage and discuss the opportunity for distributing free transfers and stickers to the attendees.

• Trade shows: Know the size of your stall and the layout of the building. Make sure you have all your promotional material ready and that your staff know how to approach visitors and the best way to promote your brand.

• Tell the media: Make sure that the local media know that you are sponsoring a particular sports event and ask them if they would like to write a short article on your business and your philanthropic contributions to the community. You can even write a press release yourself and approach the local paper to have it printed.

      If you are attending a trade event then a short press release about your business and the upcoming trade event might be worthwhile as well.

At Everything Vibrant we are more than happy for you to pop in and discuss your promotional needs. Ask us about photo quality digital transfers and stickers, and we can help ensure that your next promo event is one to remember.