Thursday, July 31, 2014

Everything Vibrant: Get printed apparel at a fraction of the cost

Lots of businesses come to us at Everything Vibrant for their promotional merchandise, such as t-shirts, transfers and stickers. A popular question we are often asked about is the difference between screen printing t-shirts and digital printing.

As a business owner, the one factor that is most probably at the top of your mind, when you are looking for promotional materials, is the cost. So it’s good to know that in most cases, digital printing is cheaper than screen printing t-shirts, not in all cases, but in most cases.

This cost differential is because of the methods used in each type of printing, with one method being cheaper than the other because it is quicker to set up.

Screen printing t-shirts

This method is costly to set up because the image is transferred to the fabric using a separate screen or stencil for each of the individual colours. This usually limits the number of colours in the design to just 3 or 4, which creates a more hand crafted appearance compared to a photo quality finish, which is necessary for most complex designs.

If you have large orders, then the setup costs can appear pretty minimal compared to the overall cost of the total order, so this might not be a problem to you.

Digital fabric printing

The reason why this method is cheaper than screen printing for t-shirts, is because there is no extensive set up. You just load your design to the computer, send it to the printer and your design is printed onto the transfer or fabric. Using this method for small, customised orders, which is the type of order we receive from most businesses, allows you to have printed apparel at a fraction of the cost, compared to using screen printing for your t-shirts.

So if you want small, customised orders for your business, digital fabric printing is a much cheaper option than screen printing t-shirts. 

With the digital printing method, we can actually provide you with transfers and stickers or we can print them onto the t-shirts for you. The beauty of this method is that it is a fast and cost effective way to create your promotional products and increase the exposure of your brand within the community.

We also have mugs, stubby coolers, badges, signage, pennants and ribbons that can be used in your promotional campaigns. Just pop in and have a chat with us or go to our website. We look forward to helping you expand your business.

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